The Minion Museum of Art

June 22, 2015

Entertainment, Germany

So, I’ve never seen either of the ‘Despicable Me’ animated movies, but I was aware of who the Minions are. And although it hadn’t been on my radar before today, I am now also aware that their very own Minion spin-off movie is about to be released. After travelling via Mehringdamm U-Bahn station in Berlin this morning, how could I not be. Or ‘Miniondamm’, as it is now currently known, in one of the most hilarious advertising campaigns I’ve come across in a while.


The entire station has been taken over by Minions. All the various entrances, walkways/tunnels, the stairs leading down to the platforms, and the platforms themselves. Even the floors. Minions everywhere! But why am I telling you this and what does it have to do with museums?


Because of this! At least half of the advertising is dedicated to the ‘Minion Museum of Art’!!


Dali, Mondrian, Warhol, Picasso, da Vinci…you name it. They’ve all been given the Minion treatment.




The artists themselves would probably be turning in their graves. Or maybe they would see the funny side of it.





I have no idea whether the movie itself actually features a museum. After watching various trailers once I got home – the advertising campaign is obviously working! – I now know that Kevin, Stuart and Bob are on a mission to find the biggest, baddest villain for their Minion tribe to serve. But I didn’t spot a single mention of a museum, so it may juts be part of the campaign. In any case, I think it’s really fun and makes the U-Bahn station look less dull. And who knows, I may even take #MuseumBoy to see the movie at the cinema.




If you are travelling via the U6 or U7 in Berlin any time soon, why not get off at Mehringdamm station and have a look for yourself!


, ,

No comments yet.

Leave a Reply