Musings on the MuseUp at DHM

February 4, 2013


In November last year, we launched our first MuseUp (museums + tweetup) with Museum140 here in Berlin, in the hope it would be the first of many, and this past Friday we held our second, at the Deutsches Historisches Museum (DHM). The museum, alongside, had actually done most of the pre-planning and organisation this time round and had come up with a very special idea, which ended up with over 20 tweeters, bloggers and even someone from a local radio station tweeting their little frozen fingers off outside in a balmy +7°C (an improvement on last week’s -7°C). How come?


Since there was no reception inside the museum, the DHM and had devised the idea of bringing a selection of twelve artworks from the exhibition “Verführung Freiheit: Kunst in Europa seit 1945” (Engl: “The Desire for Freedom: Art in Europe since 1945″) outside where we’d be able to tweet during our guided tour. How that worked exactly was that QR codes for the twelve exhibits were produced, linking to the exhibition catalogue, and fixed to the exterior of the museum. Our able guide Phillippe then led us around the museum – in both German and English, hats off and many thanks! – giving everyone time at the beginning of each stop to scan the QR codes and view the exhibit he was talking about. The order of the art works was the same as you would encounter them in the exhibition, which features over 100 in total.


It was a very different way to experience an exhibition and definitely made me want to go inside and see it for real, which we got to do after the guided tour was over – after warming up on a cup of coffee ;-)

If you’re interested in more about the MuseUp, head over to the Museum140 blog where you can find links to a Storify summary, the MuseUp Flickr group with more photographs, and a downloadable spreadsheet of all the tweets.


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