The Minion Museum of Art

June 22, 2015

Entertainment, Germany

So, I’ve never seen either of the ‘Despicable Me’ animated movies, but I was aware of who the Minions are. And although it hadn’t been on my radar before today, I am now also aware that their very own Minion spin-off movie is about to be released. After travelling via Mehringdamm U-Bahn station in Berlin this morning, how could I not be. Or ‘Miniondamm’, as it is now currently known, in one of the most hilarious advertising campaigns I’ve come across in a while.

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The entire station has been taken over by Minions. All the various entrances, walkways/tunnels, the stairs leading down to the platforms, and the platforms themselves. Even the floors. Minions everywhere! But why am I telling you this and what does it have to do with museums?

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Because of this! At least half of the advertising is dedicated to the ‘Minion Museum of Art’!!

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Dali, Mondrian, Warhol, Picasso, da Vinci…you name it. They’ve all been given the Minion treatment.

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The artists themselves would probably be turning in their graves. Or maybe they would see the funny side of it.

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I have no idea whether the movie itself actually features a museum. After watching various trailers once I got home – the advertising campaign is obviously working! – I now know that Kevin, Stuart and Bob are on a mission to find the biggest, baddest villain for their Minion tribe to serve. But I didn’t spot a single mention of a museum, so it may juts be part of the campaign. In any case, I think it’s really fun and makes the U-Bahn station look less dull. And who knows, I may even take #MuseumBoy to see the movie at the cinema.

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If you are travelling via the U6 or U7 in Berlin any time soon, why not get off at Mehringdamm station and have a look for yourself!

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